Independent research and practical consulting for retail and FMCG

Jarmon paja is a one‑person consultancy in Vantaa helping Finnish retail chains and consumer goods brands make better, faster decisions through clear studies and actionable recommendations.

Start a conversation

About Jarmon paja

Jarmon paja is a one‑person consulting studio based in Vantaa. I help retail chains and FMCG companies answer commercial questions quickly and thoroughly: What truly drives shopper choice? Which promotions lift profitable volume? Where do store operations slow down? I design and deliver focused studies that turn data and field observations into decisions your teams can act on next week.

You get senior attention end to end—from framing the question to fieldwork, analysis, and a clear story your stakeholders understand. My style is professional yet relaxed: straightforward language, clean slides, and practical playbooks. I’m independent, tool‑agnostic, and comfortable working with your POS and loyalty data, supplier inputs, and store teams.

Typical outcomes include sharper category roles, a cleaner assortment, promotion calendars that work harder, and store processes that remove friction for shoppers and staff alike.

What I do

Shopper and market studies

Targeted research that blends POS and loyalty data with store intercepts, online surveys, and panel inputs. Uncovers missions, decision drivers, and barriers by channel and region. Deliverables include an executive summary, segment snapshots, and a workshop to align decisions.

Category and assortment optimisation

Evidence‑based assortment reviews using SKU productivity, duplication checks, space‑to‑sales analysis, and role‑based guardrails. Includes scenario modelling, phased change plans, and clear planogram implications to reduce complexity without losing choice.

Price and promotion effectiveness

Diagnostic of price architecture, elasticities, and promo ROI to prioritise mechanics that build sustainable volume. Covers promo calendar audits, post‑event reviews, and test‑and‑learn designs to improve mix, depth, and frequency.

Store operations and process improvement

In‑store observations, time‑and‑motion checks, and process mapping to improve on‑shelf availability, compliance, and execution speed. Produces simple checklists, training briefs, and a KPI deck your field teams can own.

What clients say

Clear, unbiased work that turned a messy category discussion into three concrete moves we could execute in six weeks.

Mikko L.
Head of Category Management, Finnish retail chain

The price and promo review gave us a simple playbook. We stopped doing things that looked good on paper but didn’t convert at the shelf.

Sanna K.
Commercial Director, national FMCG brand

Practical, respectful store visits and sharp analysis. Our teams felt heard, and the recommendations actually fit our reality.

Antti R.
COO, convenience retailer

From brief to board pack, everything was crisp. We used the slides as‑is to align sales, marketing, and supply on next steps.

Tiina P.
Sales Director, beverage company

Let’s talk

Share a few lines about your challenge (category, retail banner, timing, data sources). I’ll reply within one business day with options for a short intro call. Based in Vantaa; projects anywhere in Finland. English or Finnish—whichever you prefer.